Orange County Transportation Authority (OCTA)
Orange County, CA
2017
The construction of the Orange County Streetcar (OCSC) connects almost five miles of historically marginalized communities that previously did not have access to reliable and environmentally sustainable transit.
It is a vital link in the push to develop Transit Orientated Communities that links with other major transportation agencies in Orange County.
The project also includes a planned rail-to-trail connection to the streetcar project corridor along a former Pacific Electric right of way.
The partnership with Santa Ana and Garden Grove has flourished on strategic and frequent communication among all the stakeholders.
Omnia and K&A team members led construction outreach efforts for the Orange County Streetcar (OCSC) since 2017, overseeing the development of innovative, culturally-sensitive outreach materials designed to educate children, schools, and the broader community about project scope and essential safety awareness for this new transit system and its electrical infrastructure.
The collateral materials our team managed included a children’s safety coloring book with accompanying parent hand out in both English and Spanish, a movie trailer ad to dive business to the area during construction, and flyers for community meetings for both Spanish and English. Our team also spearheaded OCTA’s Eat, Shop, Play program, which has grown to support more than 50 impacted businesses along the future OC Streetcar route.
The program promotes increased visibility for businesses during construction by providing free targeted marketing assistance, including social media ads, e-newsletter spotlights and professional photography and videography.
The first OC Streetcar train arrived for testing in 2025 and is on-schedule for revenue service in 2026.